Alaijah Hampton
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a NYC-based motion designer creating visual solutions that live at the intersection of perception, conception, and thoughtful precision.
while crafting motion systems and signature behaviors for brand identities, I draw from lived experiences to create designs that resonate with intention. my approach balances the tension of form and feeling, communication and conscientiousness, with the explicit goal of branding in motion becoming a bridge.
currently at gretel
info:
contact@alaijahhampton.design
resume
instagram: motion | poetry
linkedin
playground ദ്ദി(˵ •̀ ᴗ - ˵ ) ✧
protected work - password available upon request NYCFC
Agency: Gretel
Year: 2023
Team: Ryan Moore, Dylan Mulvaney, Jesse Johanning, Etienne Murphy, Luke Barnell, Sol Bourdeau García, Dianne Kim, Fabien Zadno
Role: Motion Designer
Photography: LOVB, Adidas, Gretel
Site Design: Artifact
3D Animation: Colors and The KidsLeague One Volleyball (LOVB, pronounced “love”) is a first-of-its-kind community re-imagining the future of volleyball. They launched their professional league from the grassroots up - each pro team built from a foundation of ambitious junior volleyball clubs located across the country.
Our team design is decisively modern, forward-facing, and unique to LOVB. Team logos are unique marks built from two or three interconnected letterforms that are recognizable but not necessarily 'readable'. Each logo adds a new variation that complements the family. Team design systems reflect each community through connected patterns rooted in each team logo and a color palette inspired by each team's spirit. This design strategy creates coherence among a (growing) family of team brands.