Alaijah Hampton
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a NYC-based motion designer creating visual solutions that live at the intersection of perception, conception, and thoughtful precision.
while crafting motion systems and signature behaviors for brand identities, I draw from lived experiences to create designs that resonate with intention. my approach balances the tension of form and feeling, communication and conscientiousness, with the explicit goal of branding in motion becoming a bridge.
currently at gretel
info:
contact@alaijahhampton.design
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protected work - password available upon request PHILADELPHIA MUSEUM OF ART
Agency: Gretel
Year: 2025
Team: Ryan Moore, Dylan Mulvaney, Andy Keating, Kasia Galla Barrett, Magnus Atom, Alaijah Hampton, Jacob Hwan Lee, Fabien Zadno, Janet Delavan, Evan White
Role: Motion Designer
The Philadelphia Museum of Art is transforming to be more collaborative, engaging, expansive and future-focused. With a new strategic vision to “come down the steps and throw the doors wide open,” the aim is to invite more Philadelphians in, more often. And to extend that reach outward to local neighborhoods, national and global audiences alike.
The new brand is both a marker of change and a renewed commitment. It’s anchored in the museum’s heritage with custom-crafted typography and a revitalized griffin, but looks decidedly forward. It centers the city of Philadelphia by embracing its independent spirit. Visionary and welcoming, provocative and playful, it’s designed to dissolve the walls of the museum, invite all visitors in, and emanate its wide-ranging programming out into the world.